Top Social Media Rankings
Top humans with the largest social media presence and engagement
Last updated: March 26, 2025
Total Influencers
4
Average Score
94.0
Average Growth
18.8%
Taylor Swift
@taylorswift
Frequently Asked Questions
What platforms are included in the social media rankings?
Our social media rankings include data from Instagram, Twitter, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Snapchat, and emerging platforms. We weight platforms differently based on their current market influence and engagement patterns.
How is engagement rate calculated?
Engagement rate is calculated by dividing the average number of interactions (likes, comments, shares, saves) per post by the total number of followers, then multiplying by 100 to get a percentage. We use a weighted average that gives more importance to comments and shares than to likes.
Why do some influencers with fewer followers rank higher than those with more?
Our rankings prioritize quality over quantity. An influencer with 1 million highly engaged followers may rank higher than someone with 10 million followers but low engagement. We also consider factors like audience quality, growth rate, and cross-platform consistency.
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